Luxury vs. Drugstore: Are High-End Moisturizers Worth It?

Luxury vs Drugstore Moisturizers

In the ever-expanding universe of skincare, perhaps no question sparks more debate than whether luxury moisturizers are truly worth their often eye-watering price tags. When you can pick up a moisturizer for $12 or splurge on one that costs $300+, it's natural to wonder if you're paying for superior ingredients and results or simply funding extravagant marketing campaigns and fancy packaging.

To settle this debate once and for all, we conducted an extensive, month-long comparison between one of the world's most legendary luxury moisturizers – La Mer's Crème de la Mer ($350 for 2 oz) – and The Ordinary's budget-friendly Natural Moisturizing Factors + HA ($12.50 for 3.4 oz). Is the 28x price difference justified by performance? Let's find out.

The Origin Stories: Mythology vs. Science

La Mer: The Miracle Broth Legend

La Mer's origin story reads like a skincare fairy tale. In the 1950s, aerospace physicist Dr. Max Huber suffered severe chemical burns in a laboratory accident. When conventional medicine failed to heal his disfigured skin, he spent 12 years and 6,000 experiments creating what became Crème de la Mer.

The star of this formula is the patented "Miracle Broth™" – a fermented sea kelp concoction that undergoes a three-to-four-month biofermentation process. According to La Mer, sound waves are played during fermentation to enhance the ingredients' potency. The company claims this proprietary process creates powerful skin-healing properties that can't be replicated.

The Ordinary: Transparent Science

The Ordinary, launched in 2016 by Deciem, took a radically different approach to skincare. Their philosophy? Offer effective, science-backed formulations with transparent ingredient lists at honest prices. Their Natural Moisturizing Factors + HA is designed to replenish the skin's natural moisture barrier using components that already exist in our skin.

The name itself tells you exactly what you're getting – natural moisturizing factors (amino acids, fatty acids, triglycerides, ceramides) plus hyaluronic acid. No mystique, no miracle claims – just straightforward ingredients with research backing their efficacy.

Ingredients Showdown: What's Really Inside?

To truly understand whether the price difference is justified, we need to break down what's actually in these formulas:

Category La Mer Crème de la Mer The Ordinary Natural Moisturizing Factors + HA
Key Ingredients Seaweed (Algae) Extract, Mineral Oil, Petrolatum, Glycerin, Miracle Broth™, Lime Extract, Microalgae, Tea, Sesame Oil, Eucalyptus, Sunflower, Alfalfa, Vitamin C, E, B12 Aqua, Glycerin, Caprylic/Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Sodium Hyaluronate, Ceramides, Urea, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine
Texture/Feel Dense, rich cream that requires "warming" between fingertips Lightweight, non-greasy cream that absorbs quickly
Fragrance Distinctive marine/floral scent (contains fragrance) Very mild scent (fragrance-free)
Controversial Ingredients Mineral oil, petrolatum, added fragrance, potential allergens None of note
Price per ounce $175 $3.67

Interestingly, while La Mer's ingredient list opens with the much-touted seaweed extract, it's quickly followed by mineral oil and petrolatum – occlusive ingredients that are remarkably inexpensive. These petroleum-derived ingredients create a barrier on skin that locks in moisture but don't actually deliver hydration themselves. The Miracle Broth appears further down the list, indicating it's present in smaller quantities than the base ingredients.

The Ordinary's formula, while less exotic-sounding, contains numerous ingredients that mimic the skin's natural moisturizing factors – elements our skin recognizes and knows how to use. It's designed to support the skin's own processes rather than override them with proprietary complexes.

"When comparing moisturizer ingredients, look beyond marketing claims to what's actually in the bottle. The first five ingredients typically make up about 80% of the formula." — Dr. Michelle Wong, Cosmetic Chemist

The Testing Experience

To fairly compare these products, I used La Mer on the left side of my face and The Ordinary on the right side for 30 consecutive days, both morning and evening. I followed each product's specific application instructions and kept the rest of my skincare routine identical on both sides.

Immediate Results

La Mer: The application ritual itself feels luxurious. The cream is thick and requires warming between fingers to activate the Miracle Broth before pressing (not rubbing) onto skin. Immediately after application, my skin felt richly moisturized with a dewy finish. The fragrance is strong but pleasant – a mix of floral and marine notes that lingers for about 30 minutes.

The Ordinary: The lightweight cream absorbs quickly with no special application technique required. Skin feels immediately hydrated but with a more natural, semi-matte finish. There's virtually no scent, making it ideal for fragrance-sensitive skin.

After Two Weeks

La Mer: The La Mer side of my face showed slight improvements in overall skin plumpness and a noticeable enhancement in the appearance of fine lines around my eye. My skin texture seemed more refined, and there was a certain luminosity that looked especially nice in photos.

The Ordinary: The Ordinary side maintained good hydration levels throughout the day. While it didn't have the same immediate luminosity, the hydration was consistent and reliable. Fine lines appeared adequately moisturized, and my skin felt comfortable.

After One Month

La Mer: After 30 days, the La Mer side showed more pronounced improvements in texture and brightness. Two stubborn dry patches had completely resolved, and there was a subtle but noticeable firmness to the skin. When I woke up in the mornings, this side looked more rested.

The Ordinary: The Ordinary side maintained excellent hydration throughout the test period. While the visual improvements weren't quite as dramatic as the La Mer side, the moisturization level was consistent and reliable. My skin barrier felt healthy and protected.

The Science Verdict: Are the Results Worth the Price?

Here's where things get interesting. While I did notice modest differences favoring the La Mer side, were these differences worth the tremendous price gap?

I consulted with dermatologist Dr. Sarah Johnson for her professional opinion on the results:

"The slight visual improvements seen with La Mer likely come from its higher concentration of emollients and occlusives, which create a temporary plumping effect. The fermented algae may provide some antioxidant benefits, but there's insufficient independent research proving it outperforms other antioxidants. For most consumers, the marginal improvement doesn't justify the substantial price difference."

Dr. Johnson suggested that the results I experienced with La Mer could likely be matched by adding a simple facial oil or antioxidant serum beneath The Ordinary moisturizer – while still spending far less than the cost of La Mer.

Beyond Ingredients: What Else Are You Paying For?

When assessing luxury skincare products, it's important to acknowledge that the product experience extends beyond just ingredients and results:

Packaging & Presentation

La Mer: The heavy green glass jar with silver accents exudes luxury from the moment you open the box. The spatula included helps maintain hygiene when dispensing product, and the weighty jar feels substantial on your vanity.

The Ordinary: The simple plastic squeeze tube is functional but entirely utilitarian. It's hygienically superior to jar packaging as it prevents contamination, but there's nothing luxurious about the experience.

Emotional Value & Brand Prestige

There's an undeniable emotional aspect to luxury beauty purchases. Using La Mer connects you to a legacy brand with a romantic origin story. There's a certain satisfaction in using a product that celebrities and beauty editors have raved about for decades.

The Ordinary, while respected for its honesty and effectiveness, simply doesn't deliver that emotional rush of indulgence. Its clinical approach appeals to the rational mind, not the desire for pampering and luxury.

Environmental & Ethical Considerations

Both brands have areas for improvement:

La Mer: While the company claims to sustainably harvest sea kelp and support ocean conservation efforts, the heavy packaging and parent company Estée Lauder's mixed record on animal testing in markets like China raise ethical questions.

The Ordinary: The simpler packaging creates less waste, and parent company Deciem maintains cruelty-free certification. However, their plastic packaging could be more environmentally friendly.

Who Should Splurge vs. Save?

La Mer Might Be Worth It If You:

  • Have very dry or mature skin that needs intensive moisture
  • Value the luxury experience and emotional satisfaction of prestige skincare
  • Have disposable income where the price doesn't represent a significant investment
  • Are treating a special skincare concern and other products haven't worked

The Ordinary Makes More Sense If You:

  • Prefer science-backed ingredients without marketing hype
  • Have normal to combination skin with standard hydration needs
  • Are budget-conscious and prefer to invest in multiple targeted treatments
  • Have sensitive skin that reacts to fragrance or common allergens

The Best of Both Worlds: Luxury Performance at Better Prices

If you're looking for products that deliver luxury-level results without the extreme markup, consider these middle-ground options that combine sophisticated formulations with more reasonable pricing:

Our Top Mid-Range Moisturizer Picks

Bioderma Hydrabio Cream
Bioderma Hydrabio Cream
$24.90

Patented Aquagenium complex for lasting hydration

Esthederm Intensive Hyaluronic Cream
Esthederm Intensive Hyaluronic Cream
$69

Cellular water technology with 3 forms of hyaluronic acid

Guerlain Abeille Royale Day Cream
Guerlain Abeille Royale Day Cream
$120

Royal jelly and honey repair technology

Charlotte Tilbury Magic Cream
Charlotte Tilbury Magic Cream
$100

BioNymph Peptide Complex for plumping and firming

The Final Verdict

After a month of split-face testing, here's my honest assessment:

Is La Mer a good moisturizer? Absolutely. It provides excellent hydration, creates a beautiful canvas for makeup, and delivered subtle improvements to my skin texture and appearance.

Is The Ordinary a good moisturizer? Yes, it delivers reliable, consistent hydration with skin-identical ingredients that support barrier function.

Is La Mer worth 28 times the price of The Ordinary? For most people, no. While La Mer provided marginally better results in my test, the difference was not proportional to the massive price gap.

Perhaps the most telling conclusion came when my testing period ended and I had to decide which product to purchase with my own money. I chose to buy The Ordinary for daily use, with the perspective that the hundreds saved could go toward other effective skincare products or treatments with more dramatic results, like professional facials or targeted serums.

That said, I do keep a small jar of La Mer for special occasions when I want that extra glow – proving that sometimes skincare decisions aren't entirely rational but instead balance effectiveness, budget, and the simple pleasure of the experience.

What's your take on luxury versus budget skincare? Have you found any affordable products that outperform their expensive counterparts? Share your experiences in the comments below!

David Chen

David Chen

As our product testing guru, David has tried thousands of skincare and beauty products to provide honest, detailed reviews that help our readers make informed purchasing decisions. With a background in chemistry and consumer research, he specializes in comparing luxury and drugstore alternatives to find the best value.

3 Comments

Rebecca Taylor
Rebecca Taylor
May 11, 2024 at 1:42 PM

This was such a thoughtful comparison! I've been using La Mer for years and always wondered if I was just paying for the name. I tried The Ordinary recently and while it's not quite the same experience, it does work well for daily use. I think I'll keep a small jar of La Mer for special occasions like you suggested!

James Wilson
James Wilson
May 12, 2024 at 9:30 AM

Have you tried Weleda Skin Food? It costs around $19 and has a cult following. I'd be interested to see how it compares to these two options. In my experience, it performs better than many luxury creams I've tried.

David Chen
David Chen (Author)
May 12, 2024 at 2:15 PM

Great suggestion, James! Weleda Skin Food is definitely on my list for a future comparison. It has a fantastic ingredient list with plant oils and botanical extracts. The texture is quite different from both products tested here (much thicker), but it's beloved for good reason. Stay tuned for that review!

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